In 2005, they starred in the Disney Channel sitcom The Suite Life of Zack & Cody. As a result of the series' success, they have become "heartthrobs" among pre-teen and adolescence audiences. In 2006, the brothers launched a franchise known as the "Sprouse Bros" brand, which included a clothing line, book series and magazine. The majority of the Sprouses' franchise ended in 2008, except for their clothing line. They were two of the wealthiest children alive in 2007 In 2008, they began starring in The Suite Life on Deck, the sequel to The Suite Life of Zack & Cody. The Suite Life on Deck went on to become the most-watched tween/children's television show in 2008 and 2009. The show ended in May 2011. In 2011 They starred in the The Suite Life Movie. They began cultivating an adult image by starring in the independent theatrical suspense film, The Kings of Appletown in 2009. MSN reported by the end of the 2000s, the twin brothers became the richest teenage twins in the world. In 2010, the brothers were accepted to New York University. They deferred admission for one year, and they began attending the university in the fall of 2011. In mid-2010, Dylan launched a site for his art called Sprouse Arts, and in mid-2011, Cole launched a site for his photography called Cole Sprouse Photography.